Of all the clothes we buy, a fair share is only worn once and only a tiny portion is reused or recycled. A significant share of clothing production remains unsold, becoming waste without being worn even once. Most clothing ends up in a landfill or is simply burned.

In the circular economy, digital technology is helping to make the way we design and consume fashion more sustainable. Clothing is designed to last, to be repairable and easily recycled. In textile design, recycled fibres extend the lifespan of materials, while new dyeing methods and innovative sources of fibre eliminate pollution while offering new creative possibilities.