Most of the products we use every day eventually end up as waste. The producers’ responsibility more or less ends the moment their product is bought and leaves the shop.

In the circular economy, producers take responsibility for the complete life cycle of objects, including what happens at the end of a product’s life. New materials, new material applications and new business models, such as repair and disassembly services and the leasing of products, make it possible to design products that do not end up as waste, instead keeping them in circulation.